reset bioscience
Reset bioscience
Paid Marketing Associate (3 Month Fixed Contract)
June 2020 - October 2020
During this time period I was tasked with aiding the launch of RESET Bioscience - a United States based CBD startup - in Hong Kong.
This experience began with developing a local marketing strategy, including SWOT situation analysis, competitor analysis, and client segmentation. In addition, I was in charge of creating and running Hong Kong specific social media channels for the brand - from content creation to community management for both Instagram and Facebook.
I also helped develop Ambassador/Affiliate programs and helped to successfully recruit 20+ social media and wellness influencers to promote the product. Additionally, I assisted with order logistics, such as organising temporary local product fulfilment methods and customer inquiries while waiting for the completion of a Hong Kong specific dot com.
Content Creation
@resetbiosciencehk Instagram Management
In order to promote the Hong Kong launch, I brainstormed and successfully executed numerous launch events/educational activations, brand/product cross-overs, and retail/distribution opportunities, including product crossovers with smaller boutique coffee shops, gyms and larger collaborations with Soho House Hong Kong and Lane Crawford.
RESET Bioscience x Jeng Box Collaboration
RESET Bioscience x Lane Eight Carbon Black Launch Collaboration
